Sing Golden PlacePrivacy Policy
The Sing Golden Place Hotel, operated by SINGTHAIWATTANA Company Limited (hereinafter referred to as the "Hotel"), acknowledges the utmost importance of the personal data of its service users. We adhere to the laws and regulations regarding personal data protection and related practices. We are committed to appropriately managing and handling such data as follows:
1. Personal Data Collection
The hotel collects personal data for transactions related to hotel amenities and services (accommodation, dining, banquets, meetings, and related services) through the following methods:
1) Direct Collection from Service Users:
Direct conversations, phone calls, documents (including emails), name cards, filling out forms on the Sing Golden Place website, etc.
2) Collection from Authorized Individuals as per Law:
Representatives registered by both service users and the hotel, travel agents, and others.
2. Purposes of Personal Data Usage
The hotel will not use service users' personal data for purposes other than the following, except where used for legal compliance or other specified purposes:
1) Purposes Based on Binding Agreements with Service Users:
1.1) Transactions related to hotel services (accommodation, banquets, food and beverage, and related services including event organization), managing associated expenses and matters related to regulations.
1.2) Registration data management for service provision.
1.3) Responding to inquiries and requests received by the hotel.
1.4) Recording and storing service user registration data as required by law and regulations.
2) Purposes Based on Service User Consent:
2.1) Ensuring appropriate information provision and security maintenance on the hotel's website, as well as statistical analysis related to website management and development using data such as cookies, IP addresses, browser types, and access timestamps collected through the hotel's website.
2.2) The hotel will use personal data for marketing purposes only with service user consent, including:
2.2.1) Sending notifications, advertisements, surveys, or other service-related information to service users via email, postal service, telephone, fax, or other means.
2.2.2) Understanding hotel service usage patterns. Analyzing visit history, transaction history, and other data to improve, develop, and market services to service users.
*The hotel cannot obtain statistical data for service improvement benefits in all aspects without service user consent for relevant personal data.
3. Types of Personal Data
The hotel requires the following data to provide accommodation services, especially information that must be recorded in the registry. The hotel must retain this data for one year as per the law. In some cases, the hotel may be unable to provide accommodation services to service users who cannot provide this information.
The personal data collected and retained by the hotel includes but is not limited to:
1) Contact Information (address, name, gender, date of birth, nationality, email address, phone number)
2) Identification Information (date of birth, passport number, national ID card number, nationality)
3) Information related to companions or dependents (name, date of birth, age, phone number)
4) Financial and booking transaction information (name, surname, credit card number, email, phone number)
5) Travel information (check-in and check-out schedule)
6) Children's information (minors under 10 years or those not of legal age)
7) Preferences and interests (other supplementary services during stay, such as yoga, fitness, cycling, kayaking, diving, singing, drinking, or special menu orders)
8) Internet usage data (website connections, IP addresses, cookies, device login information for network access, social media accounts, etc.)
9) CCTV footage (still images, recorded videos during the hotel's service hours)
10) Questions/comments data (survey responses during or after the stay)
*If individuals under the age of 16 provide personal data, consent must be obtained from their parents or guardians.
4. Data Retention Period
The hotel will retain personal data obtained from service users for a minimum period of 1 year as required by law or longer if necessary. This includes to achieve data collection and processing purposes, the nature of personal data, and legal or business necessity for data retention.
5. Personal Data Management
The hotel will endeavor to maintain accurate and up-to-date personal data within necessary boundaries to achieve usage objectives. Necessary and appropriate measures will be taken to prevent unauthorized disclosure, loss, or damage to such personal data. The hotel will ensure the security management of such data by appointing responsible personnel and documenting the use or disclosure of personal data for review by the data protection committee. We will immediately delete any unnecessary personal data.
6. Disclosure of Personal Data to Third Parties and Shared Usage
The hotel will not disclose or transfer any service user's personal data unless one of the following conditions applies, and a record of data processing or disclosure is made for auditing and law enforcement purposes:
1) Disclosure or transfer as per service user consent.
2) Necessary disclosure or transfer within the scope permitted by law.
3) Necessary disclosure or transfer for the purpose of protecting human life, preventing injuries, or protecting property, where obtaining consent from service users is not readily feasible.
4) Disclosure or transfer of personal data may occur in cooperation with national or local government authorities, and obtaining consent from service users may facilitate operations.
5) Statistical data disclosure or transfer (non-identifiable service user data).
6) Disclosure or transfer related to business succession, including mergers, business separations, or business transfers.
7) Disclosure or transfer of data to third parties in cases where the hotel requires services from external companies, such as information technology services or marketing administration services. The purposes of usage will be within the scope of services received from external companies.
7. Collection and Use of User Service Data on This Website
The hotel is currently running behavioral targeting advertising and retargeting advertising on specific websites using programs developed by third-party service providers such as advertising agencies and market analysis consultants.
1) Behavioral targeting advertising is a method of distributing advertisements tailored to the interests of individual users, based on their browsing history and website viewing data.
2) Retargeting advertising is a method where third-party service providers deliver advertisements to users who have previously visited the website. For example, advertising service providers may collect and utilize cookie data and other information from users who have visited our website.
3) Read more details about cookies information here.
8. Security Management Measures
The hotel employs the following measures to prevent leakage, loss, or damage of personal data and other appropriate management:
1) Establishment of Basic Policies: We have developed these basic policies to ensure appropriate management of personal data and to inform you of the management practices of the service desk regarding inquiries and complaints.
2) Development of Discipline Regulations for Personal Data Management: Setting rules for managing personal data concerning methods, responsible persons, and duties in each step of acquisition, use, storage, preparation, deletion/disposal, and others.
3) Organizational Security Management Measures:
3.1) Appointment of Personnel Responsible for Personal Data Management (Personal Data Managers)
3.2) Identification of the range of employees handling personal data and the personal data handled by the employees
3.3) Establishing a system for reporting and contacting the person responsible for personal data management when understanding the truth or signals of legal violations or internal regulations
3.4) Independently reviewing the personal data management situation regularly and conducting reviews by other departments and third parties.
4) Human Security Management Measures:
4.1) Regular training for employees on personal data management
4.2) The confidentiality of personal data is governed by regulations explained in the operational regulations.
5) Physical Security Management Measures:
5.1) In areas where personal data is managed, we control employee access and egress and restrict the devices they bring in, implementing measures to prevent unauthorized access to personal data.
5.2) Implement measures to prevent theft or loss of devices, electronic media, documents, etc., related to personal data.
5.3) When carrying devices, electronic media, etc., related to personal data, including internal transfers within the office, implement measures to prevent disclosure of personal data.
6) Technical Security Management Measures:
6.1) Use access control to limit the scope of personal data managed by responsible individuals.
6.2) Recommend technologies for protecting personal data systems from unauthorized access or from external software.
9. User Rights
Users shall have rights under the law to transact with the hotel as follows. Users can exercise these rights by contacting the Personal Data Protection Officer as specified in Section 13 of the Privacy Policy. The hotel will respond to the exercise of such rights in good faith unless exempted by law.
1) Right of Access to Personal Data:
Users have the right to access their personal data if the hotel confirms that their data has been used.
2) Right to Correct Personal Data:
Users have the right to correct inaccuracies in their personal data.
3) Right to Delete Personal Data:
Users have the right to delete their personal data under certain conditions.
4) Right to Limit the Use of Personal Data:
Users have the right to limit the use of their personal data under certain conditions.
5) Right to Lodge Complaints regarding the Use of Personal Data:
Users have the right to lodge complaints regarding the use of personal data for lawful benefits by hotel groups or third parties.
Users can withdraw consent to the use of their personal data at any time. This withdrawal will not affect the lawfulness of processing based on consent before its withdrawal. Customers can withdraw consent by contacting our Personal Data Protection Officer as mentioned in Section 13 of the Privacy Policy.
10. Filing Complaints regarding Personal Data Management with Regulatory Authorities
Users have the right to file complaints regarding the management of personal data by the hotel with the regulatory authorities of the country, region, or international organization as required by applicable law.
11. Transferring Personal Data to Third Countries
The hotel may transfer personal data it has received to other countries to fulfill agreements with users or to comply with user requests before concluding agreements, only as required by law, for the benefit of personal and property security. When transferring user personal data to third countries outside Thailand, the hotel will manage the personal data with appropriate security and confidentiality measures under the law, regardless of whether the destination country has the same data protection standards as Thailand.
12. Amendment of Privacy Policy
The hotel may amend the content of this privacy policy. In such cases, the latest policy will be posted on the hotel's website immediately. The amended version of the privacy policy will take effect when the hotel posts it on its website.
13. Contacting Sing Golden Place
If you have any questions or concerns about this statement, or if you have any suggestions regarding the use of cookies by Sing Golden Place, you can contact Sing Golden Place at:
Sing Golden Place Hotel
16/1 Phadungpakdee Road, Hat Yai District,
Hat Yai, Songkhla 90110, Thailand
Phone: 074-232-333 or 088-258-9350